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Cases in global marketing strategies /
Material type:
TextPublication details: Boston : Houghton MifflinCompany, 2004.Edition: 6th edDescription: Mixed pagination : ill. ; 20 cmISBN: - 9780618310609
- HF5415.13 .J4 2004
Contents:
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF 5415.13 .J4 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005626 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .J4 2004 (Browse shelf(Opens below)) | C.6 | Available | Z007670 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .J4 2004 (Browse shelf(Opens below)) | C.7 | Available | Z007671 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .J4 2004 (Browse shelf(Opens below)) | C.5 | Available | Z006730 |
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| HF 5415.13 .H87 2007 Business marketing management : | HF5415.13 .H88 2013 Business marketing management : | HF 5415.13 .J4 2004 Cases in global marketing strategies / | HF 5415.13 .J4 2004 Cases in global marketing strategies / | HF 5415.13 .J4 2004 Cases in global marketing strategies / | HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. | HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. |
Introduction -- Understanding the global marketing environment -- Analyzing global marketing opportunities -- Developing global marketing opportunities -- Designing global marketing programs -- Managing the global marketing effort.
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