Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:
  • 0131875523 (alk. paper)
  • 9780131875524 (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .L5883 2007
Contents:
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC Fiction HF5415.13 .L5883 2007 (Browse shelf(Opens below)) C.1 Available Z005689
Browsing Zetech Library - TRC shelves, Shelving location: Fiction Close shelf browser (Hides shelf browser)
GV199.44 .M56 2015 Beyond limits / HF 5415 .B88 2001 Student Learning Guide and Workbook : HF5415 .K625 2009 Marketing : an introduction / HF5415.13 .L5883 2007 Services marketing : HF5667.H6 1982 auditing: HV6432 .N38 2003 Countering agricultural bioterrorism / LC57.5 .T6 1999 The Global education industry :

Includes bibliographical references and indexes.

Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.

There are no comments on this title.

to post a comment.