Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007.Edition: 6th edDescription: xx, 648 p. : ill. ; 29 cmISBN:- 0131875523 (alk. paper)
- 9780131875524 (alk. paper)
- HF5415.13 .L5883 2007
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC Fiction | HF5415.13 .L5883 2007 (Browse shelf(Opens below)) | C.1 | Available | Z005689 |
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GV199.44 .M56 2015 Beyond limits / | HF 5415 .B88 2001 Student Learning Guide and Workbook : | HF5415 .K625 2009 Marketing : an introduction / | HF5415.13 .L5883 2007 Services marketing : | HF5667.H6 1982 auditing: | HV6432 .N38 2003 Countering agricultural bioterrorism / | LC57.5 .T6 1999 The Global education industry : |
Includes bibliographical references and indexes.
Understanding service markets, products and customers -- Building the service model -- Managing the customer interface -- Implementing profitable service strategies.
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