Industrial marketing management : text and cases / Robert W. Haas.
Material type:
TextPublication details: Boston, Mass : PWS-KENT Pub. Co., c1989.Edition: 4th edDescription: xv, 655 p. : ill. ; 24 cmISBN: - 0534917224
- HF5415.13 .H2713 1989
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .H2713 1989 (Browse shelf(Opens below)) | C1 | Available | Z005750 |
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| HF5415.13 .B4 2003 Services marketing : | HF5415.13 .B4 2003 Services marketing : | HF5415.13.G84 1982 Marketing management : | HF5415.13 .H2713 1989 Industrial marketing management : | HF 5415.13 .H43 1979 Marketing for Managers / | HF 5415.13 .H64 2000 Marketing Best Prices / | HF 5415.13 .H87 2007 Business marketing management : |
Includes bibliographies and indexes.
Understanding the industrial marketing environment -- Industrial market and customer behavior -- The industrial marketing process: Segmentation, planning, strategy, and intelligence gathering -- The industrial marketing mix -- Industrial marketing performance: Controlling and evaluating, and international implications -- Cases.
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