Consumer behaviour : buying, having and being / Michael Solomon.
Material type: TextPublication details: Boston : Pearson Education, Inc, c2004.Edition: 6th edDescription: 621 p. : col. ill. ; 27 cmISBN:- 0131404067
- 9780131404069
- Consumer behavior
- HF5415.33.E85 .S65 2004
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.33.E85 S65 2004 (Browse shelf(Opens below)) | C.1 | Available | Z005900 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.33.E85 S65 2004 (Browse shelf(Opens below)) | C.2 | Available | Z006895 |
Browsing Zetech Library - Mang'u shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.32 .S93 2019 Social media data mining and analytics / | HF5415.33.E85 S65 2004 Consumer behaviour : | HF5415.33.E85S65 2006 Consumer behaviour : | HF5415.33.E85 S65 2011 Consumer behaviour : | HF5415.55 .D55 2008 Making meaning : how successful businesses deliver meaningful customer experiences / |
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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