Strategic market management / David A. Aaker.
Material type:
TextPublication details: New York : Wiley, c2001.Edition: 6th edDescription: xiii, 338 p. ; 23 cmISBN: - 0471415723 (pbk. : alk. paper)
- HF5415.13 .A23 2001
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .A23 2001 (Browse shelf(Opens below)) | C.1 | Available | Z005916 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.1265 .S742 1995 World Wide Web marketing : | HF 5415.1265 .S749 1998 Electronic.marketing@internet : | HF 5415.129 .D46 2011 Managing buyer-supplier relations : | HF 5415.13 .A23 2001 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .A23 2008 Strategic market management / |
Includes bibliographical references and index.
Business strategy: The concept and trends in its management -- Strategic market management: An overview -- External and customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Obtaining a sustainable competitive advantage -- Differentiation strategies -- Cost, focus, and preemptive move -- Strategic positioning -- Growth strategies: Penetration, product-market expansion, vertical integration, and the big idea -- Diversification -- Strategies in declining and hostile markets -- Global strategies -- Implementation.
There are no comments on this title.