The business of marketing / K.Y. Lee.
Material type: TextPublication details: Australia : Stratstar, c2004.Edition: 1st edDescription: x, 209 p. : ill., charts ; 26 cmISBN:- 9780975228203
- HF5415 .L4 2004
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Books | Zetech Library - Mang'u General Stacks | HF5415 .L4 2004 (Browse shelf(Opens below)) | C.3 | Available | Z007813 | |||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415 .L4 2004 (Browse shelf(Opens below)) | C.4 | Available | Z005640 | ||
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HF5415 .K6314 2013 Principles of marketing / | HF5415 .K6314 2013 Principles of marketing / | HF5415 .L4 2004 The business of marketing / | HF5415 .L4 2004 The business of marketing / | HF5415 .L4 2004 The business of marketing / | HF5415 .L4 2012 The business of marketing / | HF5415 .L4 2012 The business of marketing / |
Includes bibliographical references (p. 652-660) and index.
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing.
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