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The business of marketing / K.Y. Lee.

By: Contributor(s): Material type: TextTextPublication details: Australia : Stratstar, c2004.Edition: 1st edDescription: x, 209 p. : ill., charts ; 26 cmISBN:
  • 9780975228203
Subject(s): LOC classification:
  • HF5415 .L4 2004
Contents:
Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks HF5415 .L4 2004 (Browse shelf(Opens below)) C.3 Available Z007813
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .L4 2004 (Browse shelf(Opens below)) C.4 Available Z005640
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .L4 2004 (Browse shelf(Opens below)) C.1 Available Z006115
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .L4 2004 (Browse shelf(Opens below)) C.2 Available Z005958
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415 .K6314 2013 Principles of marketing / HF5415 .L4 2004 The business of marketing / HF5415 .L4 2004 The business of marketing / HF5415 .L4 2004 The business of marketing / HF5415 .L4 2012 The business of marketing / HF5415 .L4 2012 The business of marketing / HF5415 .L4 2012 The business of marketing /

Includes bibliographical references (p. 652-660) and index.

Introduction and overview -- The marketing environment -- Understanding the consumer -- Market segmentation -- Marketing research -- Product classification and services marketing -- Product management -- Product presentation -- Distribution -- The promotion mix -- Promotion methods -- Pricing.

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