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Marketing for hospitality and tourism / Kotler et al.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2014.Edition: 6th edDescription: ii, 630 p. : ill, 29 cmISBN:
  • 9781292020037
Subject(s): LOC classification:
  • TX911.3.M3 .K68 2014
Contents:
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) C1 Available Z001479
Books Books Zetech Library - TRC Reference Non-fiction TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) C.1 Not For Loan Z007319
Browsing Zetech Library - TRC shelves, Shelving location: Reference, Collection: Non-fiction Close shelf browser (Hides shelf browser)
TX 911.3.M27 V352 2014 Check-in check-out / TX 911.3 .M27W35 2014 Introducing hospitality / TX 911.3 .M3 B69 2011 Hospitality marketing : principles and practice / TX911.3 .M3 K68 2014 Marketing for hospitality and tourism / TX 911.3 .P46.R3 2004 Developing hospitality properties & facilities / TX911.3 .P466 2006 Human resource management for tourism, hospitality and leisure : TX911.3 .S7 B84 2010 Stats Means Business :

Includes bibliographical references and index.

Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand

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