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International marketing / Philip R. Cateora.

By: Material type: TextTextPublication details: Boston. : McGraw Hill, 2002.Edition: 2nd edDescription: xiv,691 p. : ill. ; 25 cmISBN:
  • 9780071014830
  • 0071014837
Subject(s): LOC classification:
  • HF1416 .C375 2012
Contents:
The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF1416.C375 2012 (Browse shelf(Opens below)) C.1 Available Z005999
Books Books Zetech Library - TRC General Stacks Non-fiction HF1416.C375 2012 (Browse shelf(Opens below)) C.2 Available Z006002
Browsing Zetech Library - Mang'u shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1416 .C375 2009 International marketing / HF1416.C375 2009 International marketing / HF1416 .C375 2009 International marketing / HF1416.C375 2012 International marketing / HF1416 .J43 2004 Global marketing strategies / HF1416 .M84 1999 International Marketing : HF1416.P35 1993 International marketing /

Includes bibliographical references (Bibliography: p. 801-805) and index.

The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.

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