International marketing / Philip R. Cateora.
Material type: TextPublication details: Boston. : McGraw Hill, 2002.Edition: 2nd edDescription: xiv,691 p. : ill. ; 25 cmISBN:- 9780071014830
- 0071014837
- HF1416 .C375 2012
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF1416.C375 2012 (Browse shelf(Opens below)) | C.1 | Available | Z005999 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416.C375 2012 (Browse shelf(Opens below)) | C.2 | Available | Z006002 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF1416 .C375 2009 International marketing / | HF 1416 .C375 2009 International marketing / | HF 1416 .C375 2009 International marketing / | HF1416.C375 2012 International marketing / | HF1416.C73 2000 International marketing research / | HF1416.C953 1993 International marketing / | HF1416.I54 1998 International and global marketing : |
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenge of international marketing -- The dynamic environment of international trade -- Cultural dynamics in assessing global markets -- Culture, management style and business systems -- Financing the international operation -- The political and legal environment: a critical concern -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management -- Small and medium size enterprise internationalization -- Products for consumers -- Products and services for businesses -- International marketing channels -- Exporting, managing and logistics -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets.
There are no comments on this title.