Principles of marketing / Philip Kotler ... [et al.].
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxiii, 656 p. : col. ill. ; 28 cmISBN: - 9781740098113
- HF5415 .K6314 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - TRC General Stacks | Non-fiction | HF5415 .K6314 2003 (Browse shelf(Opens below)) | C.1 | Available | Z006012 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415 .J63 2020 Principles and practice of marketing / | HF5415 .K6314 2001 Principles of marketing / | HF 5415 .K6314 2001 Priciples of marketing / | HF5415 .K6314 2003 Principles of marketing / | HF5415 .K6314 2013 Principles of marketing / | HF5415 .K6314 2013 Principles of marketing / | HF5415 .L4 2004 The business of marketing / |
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.
"The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
There are no comments on this title.