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Consumer behaviour : a European perspective / Michael Solomon.
Material type:
TextPublication details: Boston : Pearson Education, Inc, 2011.Edition: 3rd edDescription: 700p. : col. ill. ; 27 cmISBN: - 9780273687528
- Consumer behavior
- HF5415.33.E85 .S65 2006
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.1 | Available | Z006936 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.2 | Available | Z007256 |
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| HF5415.2 .Z54 2010 Exploring marketing research / | HF5415.32 .S93 2019 Social media data mining and analytics / | HF5415.33.E85 S65 2004 Consumer behaviour : | HF5415.33.E85S65 2006 Consumer behaviour : | HF5415.33.E85 S65 2011 Consumer behaviour : | HF5415.55 .D55 2008 Making meaning : how successful businesses deliver meaningful customer experiences / | HF 5415.7 .B66 1996 Logistical management : the integrated supply chain process / |
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
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