Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1997.Edition: 4th edDescription: xxiv, 589 p. : col. ill. ; 27 cmISBN: - 0030103525
- HF5415.123 .S54 1997
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.123.S54 1997 (Browse shelf(Opens below)) | C.1 | Available | Z007181 |
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Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Includes bibliographical references and index.
The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools.
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