International marketing strategy / Frank Bradley.
Material type: TextPublication details: Lomdon ; New York : Prentice Hall, 1995.Edition: 2nd edDescription: xxvii, 650 p. : ill. ; 24 cmISBN:- 0131495275
- HF1416 .B72 1995
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416.B72 1995 (Browse shelf(Opens below)) | C.1 | Available | Z007273 |
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HF1411 .S239 2004 International economics / | HF1411 .S239 2004 International economics / | HF1413.5 .M85 2022 The Economic Weapon : The Rise of Sanctions as a Tool of Modern War / | HF1416.B72 1995 International marketing strategy / | HF 1416 .C375 2002 International marketing / | HF 1416 .C375 2002 International marketing / | HF 1416 .C375 2002 International marketing / |
Includes bibliographical references and indexes.
International marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations.
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