Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Material type:
TextPublication details: London : Routledge ; 2009.Description: xx, 300 p. : ill.; 22cmISBN: - 9780750682770
- G155.A1 M33 2009
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Zetech Library - TRC General Stacks | Non-fiction | G155.A1.M33 2009 (Browse shelf(Opens below)) | C1 | Available | Z007385 |
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| G 155 .A1H647 2009 The business of tourism / | G 155 .A1H647 2009 The business of tourism / | G 155 .A1H647 2009 The business of tourism / | G155.A1.M33 2009 Marketing communications in tourism and hospitality : | G155 .A1 M344 2008 Tourism impacts, planning and Management. | G155.A1 .P544 2008 Destination marketing: | G155 .A1P76 1990 Progress in tourism, recreation and hospitality management / |
Includes index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies.
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