Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.
Material type: TextPublication details: Mason, OH : Thomson South-Western, 2007.Edition: 9e [ed.]Description: xxx, 658 p. : ill. ; 26 cmISBN:- 9780324361049
- HF5415.13 .H87 2007
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .H87 2007 (Browse shelf(Opens below)) | C.2 | Available | Z007825 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .H2713 1989 Industrial marketing management : | HF 5415.13 .H43 1979 Marketing for Managers / | HF 5415.13 .H64 2000 Marketing Best Prices / | HF 5415.13 .H87 2007 Business marketing management : | HF5415.13 .H88 2013 Business marketing management : | HF 5415.13 .J4 2004 Cases in global marketing strategies / | HF 5415.13 .J4 2004 Cases in global marketing strategies / |
Includes bibliographical references and indexes.
The environment of business marketing -- Managing relationships in business marketing --Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance.
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