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Marketing Management / Philip Kotler.

By: Material type: TextTextPublication details: New Jersey; Prentice Hall, 2000Edition: Millennium editionDescription: xxxii, 718 p. : ill. ; 26 cmISBN:
  • 0130156841
LOC classification:
  • HF5415.13 .K68 2000
Contents:
Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .K68 2000 (Browse shelf(Opens below)) C.1 Available Z007924
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. HF 5415.13 .J4 2005 Cases in global marketing strategies / Jean-Pierre Jeannet. HF5415.13.K64 2006 Marketing management : HF5415.13 .K68 2000 Marketing Management / HF5415.13 .L68 2016 Services marketing : HF 5415.13 .M369 2005 Basic marketing : HF 5415.13 .M369 2005 Basic marketing :

Includes bibliographical references and index.

Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs.

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