Marketing Best Prices / Douglas K. Hoffman [et.al].
Material type: TextEdition: 2nd edDescription: 647 p. ; 26 cmISBN:- 9780030349997
- HF5415.13 .M37 2000
Contents:
Introduction -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.13 .H64 2000 (Browse shelf(Opens below)) | C1 | Available | Z007992 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13.G84 1982 Marketing management : | HF5415.13 .H2713 1989 Industrial marketing management : | HF 5415.13 .H43 1979 Marketing for Managers / | HF 5415.13 .H64 2000 Marketing Best Prices / | HF 5415.13 .H87 2007 Business marketing management : | HF5415.13 .H88 2013 Business marketing management : | HF 5415.13 .J4 2004 Cases in global marketing strategies / |
Includes index
Introduction -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.
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