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Managing the media / Ed Shiller.
Material type:
TextPublication details: Toronto : Bedford House Pub., c1989.Description: 210 p. : ill. ; 24 cmISBN: - 0921856024
- HD59 .S55 1989
Contents:
Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | HD59 .S55 1989 (Browse shelf(Opens below)) | Available | Z008426 |
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| HD58.9 .S46 2006 The fifth discipline : the art & practice of the learning organisation / | HD58.9 .S46 2006 The fifth discipline : the art & practice of the learning organisation / | HD59.M23 2012 Public relations : theories,practices and critiques / | HD59 .S55 1989 Managing the media / | HD59 .T46 2020 Post-truth public relations: communication in an era of digital disinformation / | HD59.5 .B75 2000. Social entrepreneurship : | HD60 .A84 2020 A realistic theory of social entrepreneurship: a life cycle analysis of micro-finance / |
Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives.
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