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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:
  • 0072552174 (alk. paper)
Subject(s): LOC classification:
  • HF5415.13 .P387 2004
Contents:
Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) C1 Available Z000301
Books Books Zetech Library - Pioneer General Stacks Non-fiction HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) C2 Available Z000300
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) C3 Available Z000299
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) C4 Available Z000298
Browsing Zetech Library - Pioneer shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .M69 2005 Applications in basic marketing : HF 5415.13 .M69 2005 Applications in basic marketing : HF 5415.13 .M69 2005 Applications in basic marketing : HF 5415. 13 .P387 2004 Marketing management : HF 5415. 13 .P387 2004 Marketing management : HF 5415.13 .S24 2009 Marketing simplified / HF 5415.13 .S24 2009 Marketing simplified /

Includes bibliographical references (p. 853-860) and index.

Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.

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