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The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott.
Material type:
TextPublication details: New Jersey : John Wiley & Sons, c2009.Description: xxiii, 287p. ; 21 cmISBN: - 9780470379288
- HF5415.1256 .S39 2009
Contents:
How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.1265 .S39 2009 (Browse shelf(Opens below)) | Available | Z009096 |
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| HF5415.125 .B47 2011 Data mining techniques : | HF5415.125 .B53 2019 Data science for marketing analytics: achieve your marketing goals with the data analytics power of python / | HF5415.1265 .D66 1991 Direct line to profits : | HF5415.1265 .S39 2009 The new rules of marketing and PR : | HF5415.1265 .S742 1995 World Wide Web marketing : | HF 5415.1265 .S749 1998 Electronic.marketing@internet : | HF 5415.129 .D46 2011 Managing buyer-supplier relations : |
How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.
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