Marketing / Paul Baines et.al.
Material type: TextPublication details: United Kingdom : Oxford University Press, c2020.Edition: International editionDescription: xxv, 626p. : ill. ; 26 cmISBN:- 9780198847991
- HF5415.13 .B35 2020
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .B35 2020 (Browse shelf(Opens below)) | C.1 | Available | Z009339 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .A23 2008 Strategic market management / | HF 5415.13 .A23 2008 Strategic market management / | HF5415.13 .A34 2018 Strategic Marketing Issues in Emerging Markets / | HF5415.13 .B35 2020 Marketing / | HF5415.13 .B4 2003 Services marketing : | HF5415.13 .B4 2003 Services marketing : | HF5415.13.G84 1982 Marketing management : |
Includes bibliographical references and index.
Marketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing.
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