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Marketing analytics: data-driven techniques with microsoft excel/ Wayne L. winston.
Material type:
TextPublication details: New york: Routledge, c2014.Description: xxx, 690p.: ill.; 24 cmISBN: - 9781118373439
- HF 5548.4 .M523 .W56 2014
Contents:
Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing.
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Zetech Library - TRC General Stacks | Non-fiction | HF 5548.4 .M523 .W56 2014 (Browse shelf(Opens below)) | C1. | Available | Z009575 |
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| HF5548.4.M523G7162 2002 Exploring Microsoft Excel 2002 / | HF5548.4.M523 W34573 2004 Excel VBA programming for dummies / | HF5548.4.M523 W34573 2004 Excel VBA programming for dummies / | HF 5548.4 .M523 .W56 2014 Marketing analytics: data-driven techniques with microsoft excel/ | HF5548.4.M525 B6823 1999 Mastering Microsoft Office 2000 | HF5548.4.M525 B8 2003 Microsoft Office XP: | HF5548.4.M525 G689 1998 Exploring Microsoft Office 2000 / |
Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing.
Includes indexes.
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