Introduction to mass communication : by Stanley J. Baran. Media literacy and culture /
Material type: TextPublication details: USA: Mac Graw-Hill, c2013Edition: 8th ed. African editionDescription: xxii, 474p.: 29 cmISBN:- 9781121914063
- 302.23 23
- P90 .B37 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | P90 .B37 2013 (Browse shelf(Opens below)) | C2 | Available | Z010270 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | P90 .B37 2013 (Browse shelf(Opens below)) | C1 | Available | Z010065 |
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
P90 .B3 2002 Working communication / | P90 .B3 2002 Working communication / | P90 .B34 2005 AS communication studies : | P90 .B37 2013 Introduction to mass communication : Media literacy and culture / | P90 .B6764 2006 The media student's book / | P90 .B6764 2006 The media student's book / | P90 .B6764 2006 The media student's book / |
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
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