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Marketing research: approaches, methods and applications in Europe approaches, methods and applications in Europe/ by Ray kent
Material type:
TextPublication details: Australia: Thomson, 2007Description: xix, 592P.: ill.; 27 cmISBN: - 9781844803279
- HF5415 .K46 2007
Contents:
Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - TRC General Stacks | Non-fiction | HF5415 .K46 2007 (Browse shelf(Opens below)) | C1 | Available | Z012094 |
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| HF5415.I53 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415.I53 .K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | HF5415 .J63 2020 Principles and practice of marketing / | HF5415 .K46 2007 Marketing research: approaches, methods and applications in Europe approaches, methods and applications in Europe/ | HF5415 .K6314 2001 Principles of marketing / | HF 5415 .K6314 2001 Priciples of marketing / | HF5415 .K6314 2003 Principles of marketing / |
Includes Index
Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications.
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