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Marketing of technology : an Australian perspective/ C.G. Ryan.

By: Contributor(s): Material type: TextTextSeries: IEE management of technology series ; 3Publication details: Australian : Nelson Wadsworth, c1987.Description: ix, 144 p. : ill. ; 24 cmISBN:
  • 0170070034
Subject(s): LOC classification:
  • HF5415.153 .L5 1987
Contents:
The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.153 .L5 1987 (Browse shelf(Opens below)) C.1 Available Z006605

Includes index.

Bibliography: p. [140]-142.

The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.

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