Brand success : how the world's top 100 brands thrive and survive / Matt Haig.
Material type: TextPublication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: vii, 296 p. ; 22 cmISBN:- 9780749462871 (pbk.)
- 0749462876 (pbk.)
- 9780749462888 (ebk.)
- 0749462884 (ebk.)
- HD69.B7 H346 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | MOT HD69.B7H346 2011 (Browse shelf(Opens below)) | C1 | Available | Z002280 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | MOT HD69.B7H346 2011 (Browse shelf(Opens below)) | C1 | Available | Z002281 |
Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
Includes bibliographical references (p. 290-291) and index.
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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