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Brand success : how the world's top 100 brands thrive and survive / Matt Haig.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2011.Edition: 2nd edDescription: vii, 296 p. ; 22 cmISBN:
  • 9780749462871 (pbk.)
  • 0749462876 (pbk.)
  • 9780749462888 (ebk.)
  • 0749462884 (ebk.)
Subject(s): LOC classification:
  • HD69.B7 H346 2011
Contents:
Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer General Stacks Non-fiction MOT HD69.B7H346 2011 (Browse shelf(Opens below)) C1 Available Z002280
Books Books Zetech Library - TRC General Stacks Non-fiction MOT HD69.B7H346 2011 (Browse shelf(Opens below)) C1 Available Z002281

Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.

Includes bibliographical references (p. 290-291) and index.

Innovation brands -- Pioneer brands -- Distraction brands -- Streamlined brands -- Muscle brands -- Distinction brands -- Status brands -- People brands -- Responsibility brands -- Broad brands -- Emotion brands -- Design brands -- Consistent brands -- Advertiser brands -- Distribution brands -- Speed brands -- Evolution brands -- The BRIC brands -- The last word.

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