Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.
Material type: TextPublication details: New York : Crown Business, c2011.Description: viii, 306 p. ; 25 cmISBN:- 9780307450395
- HF5415.332.W66 B74 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | MOT HF5415.332.W66 B74 2011 (Browse shelf(Opens below)) | C 1 | Available | Z002487 |
Includes bibliographical references and index.
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.
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