The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.

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Material type: Text

TextPublication details: Lincolnwood, IL : NTC Business Books, c2000.Description: xv, 247 p. : ill. ; 24 cmISBN:

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Contents:

Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HD69 .B7 M373 1999 (Browse shelf(Opens below))	C2	Available		Z000786
Books	Zetech Library - TRC General Stacks		HD69 .B7 M373 1999 (Browse shelf(Opens below))	C 1	Available		Z000785

At head of title: American Marketing Association.

Includes bibliographical references (p. 237-240) and index.

Introduction -- Equity, loyalty, and a good brand name -- Creating a brand niche -- Creating, managing and marketing brand equity.

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