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Mass media research: an introduction / by Roger D. Wimmer & Joseph R. Dominick

By: Contributor(s): Material type: TextTextDescription: xiii, 481p.: ill.; 25 cmISBN:
  • 9781285074603
LOC classification:
  • P91.3 .W56 2014
Contents:
The research process -- Research approaches -- Data analysis -- Research applications .
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction P91.3 .W56 2014 (Browse shelf(Opens below)) C1 Available Z010045

Includes Index.

The research process -- Research approaches -- Data analysis -- Research applications .

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