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Marketing research: approaches, methods and applications in Europe approaches, methods and applications in Europe/ by Ray kent

By: Material type: TextTextPublication details: Australia: Thomson, 2007Description: xix, 592P.: ill.; 27 cmISBN:
  • 9781844803279
LOC classification:
  • HF5415  .K46 2007
Contents:
Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415 .K46 2007 (Browse shelf(Opens below)) C1 Available Z012094

Includes Index

Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications.

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