Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass : McGraw-Hill, c2004.Edition: 7th edDescription: xix, 876 p. : ill. (some col.), maps ; 26 cmISBN:- 0072552174 (alk. paper)
- HF5415.13 .P387 2004
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) | C1 | Available | Z000301 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) | C2 | Available | Z000300 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) | C3 | Available | Z000299 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415. 13 .P387 2004 (Browse shelf(Opens below)) | C4 | Available | Z000298 |
Includes bibliographical references (p. 853-860) and index.
Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.
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