Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz.
Material type: TextPublication details: New York : McGraw-Hill, 2003.Edition: 2nd edDescription: xvii, 330 p. : ill. ; 24 cmISBN:- 639785325031
- HD31 .B7235 2003
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD31.B7235 2003 (Browse shelf(Opens below)) | C1 | Available | Z005663 |
Includes bibliographical references (p. 313-322)
and index.
The global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.
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