Marketing of technology : an Australian perspective/ C.G. Ryan.
Material type: TextSeries: IEE management of technology series ; 3Publication details: Australian : Nelson Wadsworth, c1987.Description: ix, 144 p. : ill. ; 24 cmISBN:- 0170070034
- HF5415.153 .L5 1987
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.153 .L5 1987 (Browse shelf(Opens below)) | C.1 | Available | Z006605 |
Includes index.
Bibliography: p. [140]-142.
The world of industrial innovation -- The need for new industrial products -- Developing and launching new industrial products -- Idea generation and screening -- Success and failure-rates and causes -- Organizational buyer behavior and new products -- The development phase -- Market research for new product decisions -- Forecasting sales of new products and technology -- Launch planning and implementation -- BWD industries PTY LTD-Powerscope II -- Consolidated electronics-Autophase -- Dunlop pulsar battery.
There are no comments on this title.