Intergrated marketing communications / Peter Ling ;
Material type: TextPublication details: Australia : McGraw Hill, c2010.Description: [vi], 418p. : ill. ; 27 cmISBN:- 978070288454
- HF5801 .L56 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5801 .L56 2010 (Browse shelf(Opens below)) | C.1 | Available | Z008012 |
Prepared by Dr. Peter Ling for Cowan University.
Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion.
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