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Intergrated marketing communications / Peter Ling ;

By: Material type: TextTextPublication details: Australia : McGraw Hill, c2010.Description: [vi], 418p. : ill. ; 27 cmISBN:
  • 978070288454
LOC classification:
  • HF5801 .L56 2010
Contents:
Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5801 .L56 2010 (Browse shelf(Opens below)) C.1 Available Z008012

Prepared by Dr. Peter Ling for Cowan University.

Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion.

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