International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.
Material type: TextPublication details: Boston, Mass. : Irwin/McGraw Hill, c1998.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN:- 0256218943
- HF1416 .I54 1998
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416.I54 1998 (Browse shelf(Opens below)) | C.1 | Available | Z005649 |
Includes bibliographical references.
Introduction -- The environment of international and global marketing -- International and global marketing strategies -- International and global marketing operations -- Ethical issues -- Selected cases and a decision simulation.
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