Services Marketing : Australian and New Zealand.
Material type: TextPublication details: Australia : Prentice Hall, 1998.Description: xi,570p. : ill. ; 18 cmISBN:- 9780724811236
- HF5415.122 .L68 1998
Contents:
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.122 .L68 1998 (Browse shelf(Opens below)) | C1 | Available | Z005866 |
includes index.
Understanding services -- Understanding the customer and managing relationships -- Strategic issues in services marketing -- Challenges for senior management.
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