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Doing business internationally : the guide to cross-cultural success / Danielle Medina Walker, Thomas Walker, Joerg Schmitz.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2003.Edition: 2nd edDescription: xvii, 330 p. : ill. ; 24 cmISBN:
  • 639785325031
Subject(s):
LOC classification:
  • HD31 .B7235 2003
Contents:
The global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HD31.B7235 2003 (Browse shelf(Opens below)) C1 Available Z005663

Includes bibliographical references (p. 313-322)
and index.

The global environment -- Culture -- The cultural orientations model -- A survey of cultural patterns -- Cultural orientations in communication -- Cultural competences in marketing and sales -- Translating global vision into local action: focus on multicultural teamwork and collaboration.

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