The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott.

By:

Scott, David Meerman

Material type: Text

TextPublication details: New Jersey : John Wiley & Sons, c2009.Description: xxiii, 287p. ; 21 cmISBN:

9780470379288

LOC classification:

HF5415.1256 .S39 2009

Contents:

How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5415.1265 .S39 2009 (Browse shelf(Opens below))	Available		Z009096

How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.

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