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1.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, 2005
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.13 .M369 2005. Zetech Library - Pioneer (3)Call number: HF 5415.13 .M369 2005, ... Zetech Library - TRC (2)Call number: HF 5415.13 .M369 2005, ...
2.
New products management / Merle Crawford, Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415.153 .C72 2006. Zetech Library - TRC (3)Call number: HF 5415.153 .C72 2006, ...
3.
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5415.1 .B4155 2004. Zetech Library - Pioneer (8)Call number: HF 5415.1 .B4155 2007, ...
4.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF 5415 .D92 2006.
5.
Churchill/Ford/Walker's Sales Force Management / Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Other title:
  • Sales force management.
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF 5438.4 .C48. Zetech Library - Pioneer (2)Call number: HF 5438.4 .C48, ... Zetech Library - TRC (2)Call number: HF 5438.4 .C48, ...
6.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill, c2004
Availability: Items available for loan: Zetech Library - Pioneer (2)Call number: HF 5415. 13 .P387 2004, ... Zetech Library - TRC (2)Call number: HF 5415. 13 .P387 2004, ...
7.
Strategic logistics management / James R. Stock, Douglas M. Lambert. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Zetech Library - Pioneer (1)Call number: HF5415.7.S86 2001.
8.
New products management / Merle Crawford, Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Zetech Library - Mang'u (1)Call number: HF5415.153 .C72 2011. Items available for reference: Zetech Library - TRC: Not For Loan (1)Call number: HF5415.153 .C72 2011.
9.
Consumers / Eric Arnould, Linda Price, George Zinkhan. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.32 .A76 2004.
10.
Retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, IL : Irwin, c1994
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5429 .M327 1994.
11.
Retailing management / Michael Levy. by Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c1992
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5429.L4828 1992.
12.
Essentials of retailing / Michael Levy, Barton A. Weitz. by Series: Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5429 .L4826 1996.
13.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by Series: Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw Hill, c1998
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415, .C5275 1998.
14.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF 5823 .B387 2004.
15.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2 nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2001
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF 5415 .D92 2001.
16.
New products management / Merle Crawford & Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th edition .
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill ; c2008
Availability: Items available for loan: Zetech Library - TRC (1)Call number: HF5415.153 .C72 2008.
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