Managing the media / Ed Shiller.
Material type: TextPublication details: Toronto : Bedford House Pub., c1989.Description: 210 p. : ill. ; 24 cmISBN:- 0921856024
- HD59 .S55 1989
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HD59 .S55 1989 (Browse shelf(Opens below)) | Available | Z008426 |
Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives.
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