Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2010.Edition: 2nd edDescription: xvii, 398p. : ill. ; 26 cmISBN:- 9780071220286
- 9780071220286
- HF5415.2 .H3 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.2 .H3 2010 (Browse shelf(Opens below)) | C3 | Available | Z003311 | ||
Books | Zetech Library - TRC Reference | Non-fiction | HF5415.2 .H3 2010 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003309 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2 .H3 2010 (Browse shelf(Opens below)) | C2 | Available | Z003310 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.2 .H3 2010 (Browse shelf(Opens below)) | C4 | Available | Z003313 |
Includes bibliographical references and indexes.
The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results.
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