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Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2010.Edition: 2nd edDescription: xvii, 398p. : ill. ; 26 cmISBN:
  • 9780071220286
  • 9780071220286
Subject(s): LOC classification:
  • HF5415.2 .H3 2010
Contents:
The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.2 .H3 2010 (Browse shelf(Opens below)) C3 Available Z003311
Books Books Zetech Library - TRC Reference Non-fiction HF5415.2 .H3 2010 (Browse shelf(Opens below)) C1 Not For Loan Z003309
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2 .H3 2010 (Browse shelf(Opens below)) C2 Available Z003310
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.2 .H3 2010 (Browse shelf(Opens below)) C4 Available Z003313

Includes bibliographical references and indexes.

The role and value of marketing research information--Designing the marketing research project--Gathering and collecting accurate data--Data preparation analysis and reporting results.

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