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Business marketing management : B2B / Michael D. Hutt & Thomas W. Speh.

By: Contributor(s): Material type: TextTextPublication details: Australia : Cengage Learning, c2013.Edition: 11th edDescription: xxx, 444p. ; 25 cmISBN:
  • 9781133189572
LOC classification:
  • HF5415.13 .H88 2013
Contents:
A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.13 .H88 2013 (Browse shelf(Opens below)) C.3 Available Z008878
Books Books Zetech Library - TRC Reference Reference HF5415.13 .H88 2013 (Browse shelf(Opens below)) C.1 Not For Loan Z008876
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .H88 2013 (Browse shelf(Opens below)) C.2 Available Z008877

includes index.

A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement.

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