Business marketing management : B2B / Michael D. Hutt & Thomas W. Speh.
Material type: TextPublication details: Australia : Cengage Learning, c2013.Edition: 11th edDescription: xxx, 444p. ; 25 cmISBN:- 9781133189572
- HF5415.13 .H88 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.13 .H88 2013 (Browse shelf(Opens below)) | C.3 | Available | Z008878 | ||
Books | Zetech Library - TRC Reference | Reference | HF5415.13 .H88 2013 (Browse shelf(Opens below)) | C.1 | Not For Loan | Z008876 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .H88 2013 (Browse shelf(Opens below)) | C.2 | Available | Z008877 |
includes index.
A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement.
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