Marketing Research : An applied orientation / Naresh K. Malhotra.
Material type: TextPublication details: Upper Saddle Rivever, New Jersey : Prentice Hall, Inc., 1996.Description: xxi,891p. : ill. ; 24 cmISBN:- 9780131257337
- HF5415.2 .M29 1996
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Mang'u General Stacks | Non-fiction | HF 5415.2 .M29 1996 (Browse shelf(Opens below)) | C1 | Available | Z004017 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.2 .M29 1996 (Browse shelf(Opens below)) | C2 | Available | Z004018 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 5415.2 .M29 1996 (Browse shelf(Opens below)) | C1 | Available | Z004019 |
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HF5415.2 .H3 2010 Essentials of marketing research / | HF5415.2 .H3 2010 Essentials of marketing research / | HF 5415.2 .M29 1996 Marketing Research : | HF 5415.2 .M29 1996 Marketing Research : | HF5415.2.M326 2006 Market opportunity analysis : | HF5415.2 .M35585 2006 The marketing research guide / | HF5415.2 .M393 2005 Sales forecasting management : |
Includes Index.
Introduction and early phases of marketing research -- Research design formulation -- Data collection -- Data preparation and analysis -- Communicating the research project -- International and ethical dimensions.
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