Marketing principles: Asia Pacific edition / William M. Prode...[et. al.]
Material type:
TextPublication details: Australia : Cengage Learning Australia, c2002.Description: xxix, 513 p. : ill. col. ; 25 cmISBN: - 0830254846
- HF5415.13 .P7 2012
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Zetech Library - Pioneer Reference | Non-fiction | HF5415.13 .P7 2012 (Browse shelf(Opens below)) | C.2 | Available | Z004523 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13 .P7 2012 (Browse shelf(Opens below)) | C.1 | Available | Z004524 |
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| HF 5415.1 .B4155 2007 Marketing : principles & perspectives / | HF5415.13 .A23 2008 Strategic market management / | HF5415.13 .K64 2009 Marketing management / | HF5415.13 .P7 2012 Marketing principles: Asia Pacific edition / | HF5415.5 .H2897 2010 Customer service : | HF5415.7.S86 2001 Strategic logistics management / | HF 5435 .S25 2009 salesmanship and sales management simplified. |
Includes bibliographical references and indexes.
Customer-focused marketing -- Marketing planning and strategy -- Marketing research and information systems -- Consumer behavior -- Target markets and buying behavior -- The power of branding -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented product decisions -- Developing and managing goods and services -- Market-oriented pricing decisions -- Market-oriented distribution decisions -- Market-oriented promotion decisions: Integrating marketing communications -- Developing and managing the integrated marketing communications mix -- Expanding the marketing mix.
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