Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Syndetics cover image
Image from Syndetics
Image from Google Jackets
Image from OpenLibrary

Services marketing : a managerial approach / Rebekah, Bennett... [et. al].

By: Contributor(s): Material type: TextTextPublication details: Australia : John Wiley & sons, c2003.Description: xix, 604 p. : ill. ; 29 cmISBN:
  • 0470800682
  • 9780470800683
Subject(s): LOC classification:
  • HF5415.13 .B4 2003
Contents:
Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.13 .B4 2003 (Browse shelf(Opens below)) C.4 Available Z007931
Books Books Zetech Library - Mang'u General Stacks Non-fiction HF5415.13 .B4 2003 (Browse shelf(Opens below)) C.3 Available Z007798
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .B4 2003 (Browse shelf(Opens below)) C.2 Available Z006045
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13 .B4 2003 (Browse shelf(Opens below)) C.1 Available Z005912
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF 5415.13 .A23 2008 Strategic market management / HF5415.13 .A34 2018 Strategic Marketing Issues in Emerging Markets / HF5415.13 .B35 2020 Marketing / HF5415.13 .B4 2003 Services marketing : HF5415.13 .B4 2003 Services marketing : HF5415.13.G84 1982 Marketing management : HF5415.13 .H2713 1989 Industrial marketing management :

Includes bibliographical references and indexes.

Understanding the basics -- Buyer behavior -- Business-to-business services -- Service quality -- Satisfaction -- Customer-perceived value -- Service research -- Managing supply and demand -- Relationship marketing and CRM -- Communication in services marketing -- Service product pricing -- Service delivery: The role of personnel and customers -- Service recovery -- E-services -- Services marketing issues in tourism and hospitality -- Franchising -- Sport marketing -- Public sector and government marketing.

There are no comments on this title.

to post a comment.