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Essentials of marketing / June Summers et. al.
Material type:
TextPublication details: Australia : Thomson, 2003.Description: xx, 522 p. : col. ill. ; 27 cmISBN: - 9780170104616
- HF5415 .S8 2003
Contents:
The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Zetech Library - Mang'u General Stacks | Non-fiction | HF5415.13.S86 2003 (Browse shelf(Opens below)) | C.2 | Available | Z007239 | ||
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Zetech Library - TRC General Stacks | Non-fiction | HF5415.13.S86 2003 (Browse shelf(Opens below)) | C.1 | Available | Z007104 |
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| HF 5415.13 .S24 2009 Marketing simplified / | HF 5415.13 .S24 2009 Marketing simplified / | HF 5415.13 .S24 2009 Marketing simplified / | HF5415.13.S86 2003 Essentials of marketing / | HF5415.13.S874 2006 Marketing planning guide / | HF5415.135 .K47 1993 Strategic marketing problems : | HF5415.15 .B353 2007 Product strategy and management / |
Includes bibliographical references and index.
The marketing experience -- Customer information -- Managing the marketing elements: product and distribution decisions -- Managing the marketing elements: integrated marketing communication and pricing decisions -- The world of marketing.
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