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Marketing for Managers / J. J. Hearne.

By: Material type: TextTextPublication details: Melbourne : Edward Arnold Pty, 1979.Description: ix, 359 p. : 24 cmISBN:
  • 0726710547
LOC classification:
  • HF5415.13 .H43 1979
Contents:
Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF 5415.13 .H43 1979 (Browse shelf(Opens below)) C.1 Available Z007851
Browsing Zetech Library - TRC shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.13 .B4 2003 Services marketing : HF5415.13.G84 1982 Marketing management : HF5415.13 .H2713 1989 Industrial marketing management : HF 5415.13 .H43 1979 Marketing for Managers / HF 5415.13 .H64 2000 Marketing Best Prices / HF 5415.13 .H87 2007 Business marketing management : HF5415.13 .H88 2013 Business marketing management :

Includes index.

Marketing function -- The consumer -- What makes the consumer tick? -- The marketing environment -- The legal framework -- Marketing information and arithmetic -- Market research and advertising -- New product development -- Theory of market behavior -- Pricing strategy -- Distribution strategy -- Advertising strategy -- Specializations in marketing -- Planning and control.

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