Branding: A reference guide to solving your toughest branding problems and strengthening your market position/ Bard VanAuken
Material type:
TextPublication details: Mumbai, Jaico Publishing House: c2015Description: xiv, 306 pages: ill. ; 23cmISBN: - 9798179926689
- HD69 .B7 .V36 2015
Contents:
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
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Zetech Library - Ruiru Campus General Stacks | Non-fiction | HD69 .B7 ,V36 2015 (Browse shelf(Opens below)) | C1 | Checked out Staff Collection | 17/11/2025 | Z012948 |
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| HD62.7.Z55 2011 Essentials of entrepreneurship and small business management / | HD 66 .D8 1999 Mastering virtual teams : | HD66 .S27 1994 The new teamwork : | HD69 .B7 ,V36 2015 Branding: A reference guide to solving your toughest branding problems and strengthening your market position/ | HD69.B7 .A38 2014 Performance management / | HD 69 .C6 .B33 2014 An introduction to management consultancy / | HD69.C6 .G73 2010 Management consulting today and tomorrow casebook : enhancing skills to become better professionals / |
includes index
Introduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary
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